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<p style="margin-bottom: 0cm">Eccoci qua, a pubblicare alla fine qualche spiegazione al termine � protomedium � utilizzato sabato scorso al Romecamp. Purtroppo un lavoro piovuto dal cielo universitario e urgentissimo mi impedir� a breve di sviluppare ulteriormente l’argomento. Cerco quindi in questo post di chiarire un attimo il tutto, poi per qualche giorno mi limitero a rispondere ai contatti via mail e ai commenti, non avendo tempo di sviluppare ulteriormente l’argomento come avrei voluto.</p>
<p style="margin-bottom: 0cm">Andr� Gaudreault e Philippe Marion in un articolo pubblicato nel 2000 hanno proposto il modello della doppia nascita di un medium.</p>
<p style="margin-bottom: 0cm">Essa avverrebbe secondo le seguenti fasi:</p>
<ol>
<li>
<p style="margin-bottom: 0cm">apparizione � di un processo tecnologico</p>
</li>
<li>
<p style="margin-bottom: 0cm">emergenza � di un dispositivo grazie allo stabilirsi di procedure culturali</p>
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<p style="margin-bottom: 0cm">avvento � di una istituzione mediatica</p>
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<p style="margin-bottom: 0cm">nel momento in cui un medium appare abbiamo solo la tecnologia. Esso � priva delle pratiche culturali che lo caratterizzano. Di conseguenza esse vengono prese in prestito dai media antecedenti.</p>
<p style="margin-bottom: 0cm">Attraverso l’uso, gli utenti stessi creano in seguito pratiche culturali indipendenti da quelle utilizzate in un primo momento, pratiche che, attraverso un’attivit� autoriflessiva, verranno a caratterizzare l’identit� del nuovo medium, esaltandone e mostrandone la singolarit� rispetto a tutti gli altri media presenti nell’universo di significazione. In questo momento si puo parlare di Protomedium.</p>
<p style="margin-bottom: 0cm">Si parler� infine di medium solamente quando l’identit� sar� fermamente costituita e non ci saranno pi� difficolt� nel riconoscere pratiche e generi relativi al medium in questione. Il medium in qualche sorta sar� divenuto trasparente, non creer� pi� problemi di definizione</p>
<p style="margin-bottom: 0cm">Aggiungo come, considerando il processo di costruzione identitaria come dinamico, il processo non sia da vedere esclusivamente in una direzione, ma come l’identit� acquisita possa anche venire persa in seguito, possa perdere le proprie caratteristiche di peculiarit�.</p>
<p style="margin-bottom: 0cm">Secondo il moi pensiero, in questo momento particolare, il blog si trova nella seconda fase di questo processo, quella appunto definita dal termine Protomedium.</p>
<p style="margin-bottom: 0cm">Sto scrivendo un articolo che sar� pubblicato entro l’anno sulla questione, nel frattempo vi lascio questi frammenti alla discussione. Ogni contributo � pi� che bene accetto, cosi come un’eventuale collocazione su qualche rivista italiana ovvio!</p>
<p style="margin-bottom: 0cm">Ora purtroppo devo dedicarmi ad altro per una o due settimane per cause di inaspettata forza maggiore. Non potro continuare l’esposizione sistematica di quanto detto sabato scorso, ma non per questo rinuncero a rispondere ad eventuali domande o chiarimenti, qui o altrove…</p>
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10 thoughts on “Processi di nascita mediatica” </h2>
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Pingback: <a href='http://blog.stefanoepifani.it/2007/01/28/Diario+Di+Navigazione.aspx' rel='external nofollow ugc' class='url'>Il Blog di Stefano Epifani</a> </div>
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<img alt='' src='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=56&d=mm&r=g' srcset='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.simonemorgagni.it' rel='external nofollow ugc' class='url'>Simone Morgagni</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-18213"><time datetime="2007-01-28T02:21:24+01:00">28 January 2007 at 02:21</time></a> </div><!-- .comment-metadata -->
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<p>Brutta brutta brutta infatti!</p>
<p>Soprattutto perch� chi fa le definizioni sa che servono fino ad un certo punto e poi si va a naso, mentre la gente comune � convinta che siano risposte sempre pronte e chiare…</p>
<p>Ah, la complessit�!</p>
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<div class="reply"><a rel='nofollow' class='comment-reply-link' href='http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/?replytocom=18213#respond' data-commentid="18213" data-postid="178" data-belowelement="div-comment-18213" data-respondelement="respond" data-replyto="Reply to Simone Morgagni" aria-label='Reply to Simone Morgagni'>Reply</a></div> </article><!-- .comment-body -->
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<img alt='' src='http://1.gravatar.com/avatar/ad8da08e7ac938c3830ed13fea6296a9?s=56&d=mm&r=g' srcset='http://1.gravatar.com/avatar/ad8da08e7ac938c3830ed13fea6296a9?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.marketingusabile.blogspot.com' rel='external nofollow ugc' class='url'>Maurizio Goetz</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-18193"><time datetime="2007-01-27T22:55:23+01:00">27 January 2007 at 22:55</time></a> </div><!-- .comment-metadata -->
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<p>Eh Si hai proprio ragione. Internet non � un medium, polemizzavo con il termine new media e mi sono intrappolato. Qualcuno parla di ambiente, altri ora ora di piattaforma(con il web 2.0), mano male che non mi occupo di definizioni, sarebbe una brutta gatta da pelare.</p>
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<div class="reply"><a rel='nofollow' class='comment-reply-link' href='http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/?replytocom=18193#respond' data-commentid="18193" data-postid="178" data-belowelement="div-comment-18193" data-respondelement="respond" data-replyto="Reply to Maurizio Goetz" aria-label='Reply to Maurizio Goetz'>Reply</a></div> </article><!-- .comment-body -->
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<img alt='' src='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=56&d=mm&r=g' srcset='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.simonemorgagni.it' rel='external nofollow ugc' class='url'>Simone Morgagni</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17896"><time datetime="2007-01-26T15:27:45+01:00">26 January 2007 at 15:27</time></a> </div><!-- .comment-metadata -->
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<p>Non saprei a dire il vero.. Certamente ci sono livelli differenti, sia in ambito tematico sia rilevanti dalle singole persone. i blog tecnologici hanno, in genere, un rapporto al mezzo molto diverso rispetto ad altri generi dello stesso medium. Il corporate blog mi pare sia ancora abbastanza indietro. </p>
<p>Sta di fatto che non ho ancora visto un utilizzo del medium tale da fare risaltare davvero la differenza tra questo e quelli precedenti. Mancando questo punto di base riterrei che il blog non � affatto assestato. </p>
<p>Si tratta, ovviamente, di generalizzazioni, ma la situazione attuale mi pare quella della televisione negli anni ’50. Alcuni l’hanno in casa, altri vanno al bar a vederla, altri neppure la seguono. I programmi tuttavia vengono ancora presi dal teatro, dalla carta stampata o dall’opera. Senza questa originalit� di modi e contenuti non mi azzarderei ad andare oltre…</p>
<p>Spero di averti risposto</p>
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<img alt='' src='http://1.gravatar.com/avatar/7acd9645b4b9fa654959d9c8e61a5851?s=56&d=mm&r=g' srcset='http://1.gravatar.com/avatar/7acd9645b4b9fa654959d9c8e61a5851?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://pr-blues.blogspot.com' rel='external nofollow ugc' class='url'>Enrico Bianchessi</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17893"><time datetime="2007-01-26T14:31:14+01:00">26 January 2007 at 14:31</time></a> </div><!-- .comment-metadata -->
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<p>Infatti Simone, non intendevo porre la cosa in contrapposizione, ma come una lettura diversa del fenomeno. Circa il grado di “maturita'” del blog, mi sembra che in realt� si possano fare valutazioni diversi a seconda delle varie tipologie di utilizzo; diario personale, stanza di conversazione e confronto professionale, utilizzo corporate, etc. Cosa ne pensi ?</p>
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<img alt='' src='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=56&d=mm&r=g' srcset='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.simonemorgagni.it' rel='external nofollow ugc' class='url'>Simone Morgagni</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17637"><time datetime="2007-01-25T18:48:28+01:00">25 January 2007 at 18:48</time></a> </div><!-- .comment-metadata -->
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<p>Enrico, non vedo le due cose come in contraddizione tra loro. A parte il fatto che non ritengo affatto assestato il blog, anzi direi proprio il contrario.</p>
<p>Comunque un medium che nasce si assesta se riesce a fornire qualche risposta a un bisogno esistente o che si viene a creare.</p>
<p>Nessuna delle due posizioni puo resistere se presa a parte, mi verrebbe da dire…</p>
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<img alt='' src='http://1.gravatar.com/avatar/7acd9645b4b9fa654959d9c8e61a5851?s=56&d=mm&r=g' srcset='http://1.gravatar.com/avatar/7acd9645b4b9fa654959d9c8e61a5851?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://pr-blues.blogspot.com/' rel='external nofollow ugc' class='url'>Enrico Bianchessi</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17623"><time datetime="2007-01-25T16:41:12+01:00">25 January 2007 at 16:41</time></a> </div><!-- .comment-metadata -->
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<p>Interessante il modello di Gaudreault e Marion, ma dal punto di vista dell’analisi socioculturale, mi sembra invece che si potrebbe anche sostenere che il blog si � affermato ed � esploso proprio perch� era adatto per rispondere a un forte e preciso bisogno socio-culturale preesistente.</p>
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<img alt='' src='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=56&d=mm&r=g' srcset='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.simonemorgagni.it' rel='external nofollow ugc' class='url'>Simone Morgagni</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17582"><time datetime="2007-01-25T13:14:12+01:00">25 January 2007 at 13:14</time></a> </div><!-- .comment-metadata -->
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<p>Maurizio, un nuovo medium non smette di essere nuovo ad un momento preciso, o anzi si, quando questo diventa trasparente, come oggi lo � il libro o la televisione.</p>
<p>Il problema � che Internet non � un medium, ma un insieme di media diversi. Siccome alcuni sono vecchi, altri nuovi, e altri ancora in fase di formazione, viene facile fare di tutta l’erba un fascio e parlare di “nuovo” perennemente.</p>
<p>Bisognerebbe capire questo in prima battuta. Fai caso al telefono cellulare ad esempio, � nato molto dopo Internet, ma essendo un medium unico, appena ha raggiunto un certo grado di presenza � sparito dai “nuovi” media per diventare uno strumento trasparente.</p>
<p>La prima cosa da fare sarebbe una bella pulizia etnica a livello semantico. Internet non � un medium, spargete voce! Fatto questo poi tutto diventarebbe pi� semplice.</p>
<p>Cosi si tolgono anche le scuse a chi non se ne vuole interessare del resto, alla base…</p>
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<img alt='' src='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=56&d=mm&r=g' srcset='http://2.gravatar.com/avatar/26afddcfe3ad7e3160ec9b1492545287?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.simonemorgagni.it' rel='external nofollow ugc' class='url'>Simone Morgagni</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17421"><time datetime="2007-01-24T20:25:03+01:00">24 January 2007 at 20:25</time></a> </div><!-- .comment-metadata -->
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<p>Non solo per le logiche di rete sto pensando… </p>
<p>O meglio, forse dovremmo allargare le logiche di rete. </p>
<p>Io sto cercando, in altra sede di applicarla anche alla teoria della significazione, intendendo la semiotica come un’emergenza di figure di significazione dallo sfondo del senso…</p>
<p>Insomma � un modo che ritengo assai valido per rappresentare la dinamicit� mantenendo una certa struttura. Ma forse tra qualche decina di anni avro qualcosa in pi� da dire!</p>
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<div class="reply"><a rel='nofollow' class='comment-reply-link' href='http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/?replytocom=17421#respond' data-commentid="17421" data-postid="178" data-belowelement="div-comment-17421" data-respondelement="respond" data-replyto="Reply to Simone Morgagni" aria-label='Reply to Simone Morgagni'>Reply</a></div> </article><!-- .comment-body -->
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<img alt='' src='http://1.gravatar.com/avatar/4ed65c9b7ea9f112ab83e722a4404131?s=56&d=mm&r=g' srcset='http://1.gravatar.com/avatar/4ed65c9b7ea9f112ab83e722a4404131?s=112&d=mm&r=g 2x' class='avatar avatar-56 photo' height='56' width='56' loading='lazy'/> <b class="fn"><a href='http://www.webgol.it' rel='external nofollow ugc' class='url'>Antonio Sofi</a></b> <span class="says">says:</span> </div><!-- .comment-author -->
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<a href="http://www.simonemorgagni.it/2007/01/24/processi-di-nascita-mediatica/#comment-17419"><time datetime="2007-01-24T20:09:51+01:00">24 January 2007 at 20:09</time></a> </div><!-- .comment-metadata -->
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<p>ben detto! emergenza, poi, � un termine molto fecondo per le logiche di rete – potrebbe essere un modo per arricchire (anche se leggermente deviare) il tuo pensiero. Ciao <img draggable="false" role="img" class="emoji" alt="🙂" src="https://s.w.org/images/core/emoji/13.0.1/svg/1f642.svg"></p>
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